A core component of SUN Group's strategy is the establishment of strategic operating businesses in key sectors of the emerging markets. SUN Group was an early pioneer in the privatisation program in Russia and the FSU in the early 1990s, creating some of the first consolidation plays. SUN Group's activities in the brewing sector in Russia and Ukraine reflect the Group's efforts as a principal investor.

SUN Group is currently establishing substantial strategic operating businesses in its core sectors, including Natural Resources and Real Estate.

SUN Group is a leading principal investor and private equity fund manager in Russia, India and other transforming markets. Alongside its global financial and strategic partners, SUN Group invests in transforming market opportunities in key sectors through operating platforms or private equity franchises.